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Marketing Pathway

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Marketing Pathway

The Marketing and Sales Pathway teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this Pathway, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

What You Can Learn:

  • Financing

  • Pricing, Product planning, Promotion, Purchasing

  • Risk management

  • Selling skills

What You Can Gain:

  • MicroSoft Office Specialist or Expert - Excel

  • MicroSoft Office Specialist or Expert - Word

  • Google Analytics Individual Qualification Certification

  • Entrepreneurship and Small Business Certification

  • Amarillo College Articulated and/or Dual Credit

What You Can Become:
(with additional education and training)

  • Marketing Research Analysts and Marketing Specialist

  • Insurance Sales Agent

  • Wholesale Buyer

What You Can Take: 

  • Principles of Business, Marketing, and Finance*

  • Marketing

  • Advanced Marketing

  • Practicum in Marketing

*denotes courses that begin at home campus

View the Marketing Program of Study Guide (PDF opens in a new window).

School of Business, Marketing and Finance Navigation

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