Marketing Pathway
The Marketing and Sales Pathway teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this Pathway, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
What You Can Learn:
Financing
Pricing, Product planning, Promotion, Purchasing
Risk management
Selling skills
What You Can Gain:
MicroSoft Office Specialist or Expert - Excel
MicroSoft Office Specialist or Expert - Word
Google Analytics Individual Qualification Certification
Entrepreneurship and Small Business Certification
Amarillo College Articulated and/or Dual Credit
What You Can Become:
(with additional education and training)
Marketing Research Analysts and Marketing Specialist
Insurance Sales Agent
Wholesale Buyer
What You Can Take:
Principles of Business, Marketing, and Finance*
Marketing
Advanced Marketing
Practicum in Marketing
*denotes courses that begin at home campus
View the Marketing Program of Study Guide (PDF opens in a new window).